Maxine's Taproom

Maxine's Taproom

When Maxine Miller, as a single woman, borrowed money from her parents in 1950 to open a bar, no one could have guessed the longevity of this Fayetteville staple.

Today they pour quality cocktails and make memories in a little brick building in the heart of downtown while caretaking the bar in honor of Maxine. Maxine’s has been featured as one of the 27 Best Bars in America by Esquire Magazine and a Top 10 cocktail bar in USA Today. We’ve worked closely as Maxine’s design and strategic creative partner for over seven years.

Client

Maxine’s Taproom

Scope

  • Art Direction
  • Menu Design
  • Print Materials
  • Web Design
  • Merch Design
  • Event Design
  • Environmental Graphics

Team

Anna Jacobs

Contributors

Tanja Starr Photography

COVID

In 2020 we launched Maxine’s: Home Edition. These are curated cocktail kits delivered locally by Dickson Street Liquor. Kits come with everything needed to make cocktails with a bartender who will be live streaming from Maxine’s for Tuesday and Friday happy hours.

The Maxine Miller Legacy Fund

In 2022, we provided design support and campaign promotion for the Maxine Miller Legacy Fund, an endowment created to help support students in the University of Arkansas’ Gender Studies Program with scholarships, expenses, and more.

The month-long initiative hit 100% of its goal in just eight days, making it the most successful campaign ever on the University of Arkansas’ crowdfunding platform and raising nearly $35,00 in one month.