Razorback Greenway

Razorback Greenway

We partnered with Creative and the Razorback Greenway Alliance to refresh and expand the Greenway brand. The refresh includes a new logo mark, brand build-out, city-based color system, enhanced digital presence, and comprehensive overhaul of way-finding signage + mapping across all 40 miles of trail. It’s been an honor to help give a fresh look to one of NWA’s most beloved public amenities.

Client

Razorback Greenway

Scope

  • Brand Identity
  • Creative Direction
  • Photo Direction
  • Signage & Wayfinding
  • Web Design & Dev
  • Merch Design
  • Print Collateral
  • Brand Standards
  • Social Media
  • Messaging

Team

Anna Jacobs
Macy Burr
Molly Lebermann

Contributors

Creative
Lofty Labs
Novo Studio

Signage & Wayfinding

The refresh includes a city-based color system, and a comprehensive overhaul of way-finding signage and mapping across the trail to enhance user experience.

The wayfinding system update includes a reskin of all directional & multi-directional signs, information kiosks, area maps, trailhead markers, and on-trail thermoplastic markers. This update is currently in production and scheduled for roll-out in 2023.

Coming Soon: Full Wayfinding Package Display

Mapping

Revamped map styling incorporates the new city-based color system, tying together trail signage and uniting mapping across physical and interactive platforms.