Dandy Roll

Dandy Roll

Jacobs & Co had the pleasure of working on a brand refresh for one of our favorite shops. We created a system of icons + botanical elements to represent each brand value, helping to position Dandy Roll as a modern mercantile prioritizing sustainability, equality, and giving back.

Client

Dandy Roll

Scope

  • Logo Refresh
  • Identity
  • Positioning
  • Messaging
  • Print Collateral
  • Digital Assets

Team

  • Macy Burr
  • Anna Jacobs
Our design work began with a logo redraft. The refreshed seal maintains the original’s aesthetic with slight tweaks to line work, typefaces, and phrasing. The tagline “A modern mercantile” replaces the earlier reference to home goods, opening up the range of products carried to better represent Dandy Roll today.