Jacobs & Co had the pleasure of working on a brand refresh for one of our favorite shops. We created a system of icons + botanical elements to represent each brand value, helping to position Dandy Roll as a modern mercantile prioritizing sustainability, equality, and giving back.
Client
Dandy Roll
Scope
Logo Refresh
Identity
Positioning
Messaging
Print Collateral
Digital Assets
Team
Macy Burr
Anna Jacobs
Our design work began with a logo redraft. The refreshed seal maintains the original’s aesthetic with slight tweaks to line work, typefaces, and phrasing. The tagline “A modern mercantile” replaces the earlier reference to home goods, opening up the range of products carried to better represent Dandy Roll today.