Englander

Englander

Founded in 1894, Englander is a top ten national mattress sold worldwide. Englander approached us to modernize their brand while preserving its timeless heritage. In addition to handling brand and design initiatives across print and digital platforms, we partnered with the Englander team to craft the aesthetic for their Dreamer Collection of mattresses.

Client

Englander

Scope

  • Brand Refresh
  • Web Design
  • Print Collateral
  • Advertising
  • Enviromental Design
  • Art Direction
  • Product Design

Team

Anna Jacobs

Contributors

Novo Studio
Candela

Wordmark

Our work with Englander began with a meticulous redrafting of their wordmark, a process aimed at preserving the essence of the heritage logo while contemporizing and enhancing functionality. Subtle updates improve legibility, scalability, and establish a robust foundation for the Englander brand to anchor itself upon.

Product Design

We collaborated closely with the Englander team to meticulously craft their Dreamer Collection of mattresses. Our involvement included elevating brand elements to the forefront, providing strategic guidance on color palettes, developing a bespoke branded stitch pattern, and carefully strategizing product differentiation within the new line.