Blue Sun is a travel agency specializing in destination weddings and vacations in the Caribbean and Central America. A logo refresh offered new life to the brand and an opportunity to clearly differentiate between the sectors with two distinct voices within a singular typographic system.
Client
Blue Sun
Scope
Logo Refresh
Identity
Brand Nomenclature
Messaging
Application
Digital
Team
Anna Jacobs
Macy Burr
MADE WITH LOVE
Our type and color strategy allowed for a subtle visual tone shift when promoting Blue Sun’s destination wedding services.